As a PR agency, we use media to connect with people and increase brand value. Recently, we worked with Dr. Sabyasachi Basu, a plastic surgeon at Narayana Health, to share his insights in an article published in Kolkata Mail. We also created a video with him for Kolkatar Golpo’s Instagram, focusing on how Kolkata’s healthcare system supports plastic surgery. Through these efforts, we aim to educate and inspire the community.